Straightforward pricing for a custom-built site
Every project starts the same way, with the same quality bar. The only difference is what happens after launch.
What every build includes
Web Design & Development
A custom-built site designed around how your business actually works, not a template with your logo dropped in.
Performance & SEO
Fast sites rank better and convert better. Every build ships with the fundamentals done properly from day one.
Ongoing Maintenance
For clients on the Build, Host & Maintain plan — I keep the lights on so you don't have to think about it.
Growth & Reporting
Know whether the site is working. Simple, honest reporting on traffic and performance, no vanity metrics.
A build size to fita care plan to keep it running
Pick a setup tier for the build, then decide how hands-off you want to be afterwards. Every price shown is the total you pay.
Setup fee — one-off
Launch
For a sole trader who just needs a simple online presence.
- 1 page — everything on one scroll
- Click-to-call and email contact links
- Mobile-first, fast-loading build
- Basic on-page SEO (title & meta)
Starter
For a sole trader or a 1–3 person crew.
- Up to 5 pages
- Contact / quote-request form
- Mobile-first, fast-loading build
- Google Business Profile set up
Growth
For an established local business.
- Up to 10 pages
- Booking / quote-request form
- Photo gallery and service pages
- Baseline local SEO + Google Business Profile
Pro
For a multi-crew or regional operator.
- 10–20 pages
- Custom features (booking, timetables)
- Content structure & copy guidance
- Full local-SEO build-out
Care plan — monthly
Handover
- Hosting handed over to you
- 3-month bug-fix window
- 3 content updates included
Essentials
- Hosting and backups
- Security & uptime monitoring
- SSL renewal handled
Growth
- Everything in Essentials
- 1 hour/month of edits
- Monthly performance snapshot
Priority
- Everything in Growth
- Ongoing local SEO work
- GBP management + quarterly call
Founding-client pricing applies to the one-off build fee for the first 20 clients or until 31 December 2026, whichever comes first. After that, the standard price shown against each tier applies. Care-plan pricing never changes, but founding clients get their first 3 months free.
Bigger scope in mind — e-commerce, a web app, or a multi-site build? Get in touch for a custom quote.
What's included in each plan
| Feature | Build & Hand-Off | Build, Host & Maintain |
|---|---|---|
| Custom design & build | Included | Included |
| Responsive, accessible markup | Included | Included |
| Core SEO setup | Included | Included |
| Contact form integration | Included | Included |
| Source code ownership | Included | Included |
| Bug-fix window | 3 months | Ongoing |
| Hosting, domain & SSL | Not included | Included |
| Uptime monitoring & backups | Not included | Included |
| Security & dependency updates | Not included | Included |
| Content updates included | 3, one-time | 1 hr/month ongoing |
| Monthly performance report | Not included | Included |
| Priority support | Not included | Included |
Extend either plan
Extra pages
Additional custom-designed pages beyond the base package.
E-commerce
Product catalogue, cart and checkout integration.
Third-party integrations
CRM, booking systems, email marketing, and other tools.
Not included by default: ongoing copywriting, stock photography licensing, paid ad management, and custom illustration or brand identity work. These can be added as a scoped extra — just ask.
Futureproof your business
Not part of a package yet, and not quoted until they are. Get in touch if one of these is what you actually need.
AI integrations
Wiring your site and tools into AI features on a scoped, per-project basis.
Customer service voice agents
An AI phone agent that answers and triages calls you can't get to.
Invoice follow-ups
Automated, tone-appropriate chasing of overdue invoices on your behalf.
Email triage
Sorting and drafting responses to inbound email so nothing sits unread.
Customer service chatbot
A site-embedded chatbot for after-hours enquiries and FAQs.
Not sure which plan fits?
Tell me about your project and I'll recommend the right option.